We believe in your right to sell without hassle, without worry,
and most importantly, for the right to say, I Want What It’s Worth and to get it.
We believe in your right to sell without hassle, without worry, and most importantly, for the right to say, I Want What It’s Worth and to get it.

Our Story

After working seven years in the diamond and jewelry industry, I, Jacob Worth, decided I had enough. People are getting screwed over when buying jewelry and then doubly screwed over when selling it--which is often at the hardest point in their lives.

Read More

Read Less

When buying jewelry, you are told how beautiful and valuable it is, but when it comes time to sell, you are told it’s too old or worn to be worth anything. What’s absurd is that these “old” pieces of jewelry are later cleaned up, placed on jewelry store shelves again, and labeled as new. I, along with my co-founder—who has a lifelong obsession with selling and squeezing every last dollar of value out of everything--decided to start I Want What It’s Worth. A service that helps people sell their preowned jewelry and get them what it’s worth, and a resource for people to make proper buying decisions. Which is why, in the name of objectivity, we don’t make any brand partnerships. It’s time people got treated with respect when selling their valuable jewelry. Time people were told the truth when buying jewelry. And it’s time people said, I Want What It’s Worth, and actually got it.

A Better Way to Sell

We auction your jewelry to a national network of 2500 stores. Your dedicated sales team knows what your jewelry is worth, fights for what it’s worth, and makes sure it’s sold for at least what it’s worth.
Our talented restoration team brings your jewelry back to life.
Our Restoration Process

The better your jewelry looks, the more it’s worth. We have spent years perfecting what we think is the best jewelry restoration process.

Our sophisticated three-tier system involves repairing, polishing, and cleaning your jewelry until it sparkles like new and is ready to be sold.

diamond ring restoration
The Lab

In our NYC lab, we are constantly perfecting our restoration process. Whether you're selling a watch with an “unfixable” scratch or a necklace with a mangled chain--our restoration team will make your piece look like new.

We do the work, you get paid. It’s as simple as that.

Try it now, for free